A 3-step guide to the meme building process

Introduction

Creating viral internet memes that resonate with an audience is an artform that takes skill and practice. Here is a 3-step guide to the meme building process from start to finish.

In this blog post, we also include three free meme resources to help you get started!

Learn How to Create Viral Meme in 3 Simple Steps

Creating internet memes that go viral requires tapping into shared human experiences that evoke humor, frustration, or strong emotions.

With the right combination of relatable content and creative delivery, you can make memes that spread widely across social media.

In this post, we break down the meme creation process into 3 straightforward steps anyone can follow:

  • Finding a trending meme template to base your content on
  • Analyzing the components that make the meme format effective
  • Connecting the meme imagery to a common situation and frustration

With some practice and an understanding of these core principles, you'll be able to consistently craft viral meme content.

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Execube Education

Step 1: Find a Trending Meme
  • The first step is finding a meme template that you can base your meme on. Here are some options: Browse meme generator sites for popular templates.
  • Search Google images or social media for trending meme formats.
  • Look on Reddit to see the latest meme formats gaining traction.
  • Get inspired by current event news or pop culture and create your own meme template if needed.
  • Step 2: Analyze That Meme
    Once you've found a suitable meme template, analyze what makes it effective:
  • What is the context of the image/scene? Does it depict a familiar situation?
  • What is the current text saying? Is there a setup and punchline?
  • Does the text contrast humorously with the imagery? How does it interplay?
  • What emotions or connections does this meme format evoke? What makes it relatable?
  • Step 3: Connect a Situation to a Relatable Frustration

    This step is all about identifying relatable situations that you can twist into humorous memes.

    This step involves connecting a common situation that people experience with a relatable "pain point" or frustration around that situation.

    The importance of meme building in marketing:

    • Meme building is an increasingly crucial skill for today's digital marketers. Memes are highly shareable, tap into emotions and humor, and can spread brand awareness or key messages virally if created strategically.
    • Savvy marketers who stay on top of the latest meme trends and capitalize on timely topics with branded meme content often see great engagement and results.
    • By providing audiences with entertaining, relatable memes, brands can connect authentically.
    • The rise of meme culture presents an opportunity for marketers to showcase creativity and humor while promoting their brand.
    • Developing strong meme ideation and creation abilities can give digital marketing campaigns an edge with viral organic reach.

    Our thought process while creating this meme

    • As a digital marketer, We’re always on the lookout for meme ideas that connect with my industry. Recently while browsing Reddit, we came across this meme template and it inspired us to create a meme tailored to fellow performance marketers.
    • This immediately made us think of the current social media advertising scenario. Meta/Facebook ads are dominating in terms of return on ad spend (ROAS). Google Ads also perform well. However, ads on Twitter are struggling.
    • As a marketer, we seized on this relatable situation and frustration, and customized the meme with platform names, and created a humorous meme to resonate with our community.
    • This example illustrates our meme ideation process - finding templates that connect with timely topics and crafting clever text and images tailored to our niche. You should also customize templates to create viral content that resonates with your audience

    Conclusion:

    Creating viral memes is an art that requires tapping into shared human experiences and frustrations.

    With the right combination of relatable situational humor and creative delivery, you can craft memes that resonate broadly.

    Immerse yourself in internet culture, practice regularly, and don’t be afraid to try new joke angles. With consistent effort, you’ll develop instincts for making memes that go viral.

    The internet is hungry for humorous content that captures the zeitgeist - your next big meme could be just an idea away!